Link building maintenance is the latest sub-specialty of the search engine specialist. It used to be that the major hurdle most businesses faced was getting a website created and launched. In the dawning days of the Internet, just having a site catapulted a firm’s marketing savvy factor over the wall, positioning them as daring early-adopters. And then the Internet actually caught on, and business owners soon realized their websites needed to be more than a single static page they designed and wrote themselves. With the advent of Google came a new quest – to make it to the top of page one for the search engine results, and along with it, a new skill set was developed: search engine optimization and marketing.A large piece of SEO/SEM is link building, and just like brushing your teeth, this is not a task you can do once and be done with it. A link building strategy is a long-term deal. Essentially, the way link building works is a lot like feeding a stray cat. Google’s bots are the cat, and your links are kitty food you leave in strategic places online to get Google to purr, rub against your ankles, and mark you with the honor of being on the first page. Just like with a stray cat, it can take a while for the bots to notice the food you leave out. But once they find it, they start expecting it on a somewhat regular basis. Night after night, the cat comes looking for food. But cats (and Google bots) being finicky as they are, have some mysterious and seemingly arbitrary rules about what they’ll eat, how often they want to be served, and where they’ll eat from. Displease them, and you’re likely to find yourself in the bottom of a cat litter box (except with Google, it’s called “The Sandbox”) where you’ll be lucky to ever see the light of day again.There’s a delicate balance called for in link building maintenance. By publishing content and creating backlinks too often, you risk being spurned as a spammer. The penalty, much like being skeeved by a cat, is banishment. By failing to publish sufficient new content and creating backlinks too slowly, you risk handing the top spots on Google for your keywords to your competitors on a silver platter. Cats aren’t known for waiting patiently for what they want. They just move onto the next person who’ll feed them. Your regularity of link building maintenance is just as important as where you put those links. It used to be that unrelated sites could swap links and shoot to the top of the search engine results. Site owners and webmasters spent thousands of dollars buying links from indiscriminate sites – the more links, the better. Now, Google’s much more particular about those links. If they’re not on relevant sites, they are worthless, and even harmful.An expert in link building maintenance must remain committed to staying current with the trends in the SEO/SEM industry. While Google’s ways can be mysterious, one thing is clear: moderation is better than overload. Neither neglect your link building practice, nor go into overkill – either one can fling your site into oblivion.

byAlma Abell

It is very difficult for a retail shop to be open to the public and maintain a proper level of security. Fire regulations require that they have several exits that open so that people can quickly leave in an emergency. While people can’t enter from the outside, it’s easy for a shoplifter to open them and run. Business owners have been working with local fire departments to balance the needs of safety and loss prevention.

It’s now possible for professionals from All Locksmith Service in NYC to put short delays on the panic bars that open emergency exists. Typically the second a person pushes on the panic bar, it opens. Fire safety officials have agreed that a short 5-second delay on a panic bar would be acceptable. An alarm goes off when a person pushes the panic bar, then there is the short delay. This is enough time to get many shoplifters to drop their goods and run out the front door empty-handed. They are afraid that the door won’t open in time and they’ll be caught.

Business owners also have to be aware that employees may steal from them as well. This is particularly true if the business brings in a lot of cash sales each day. If the owner can’t be in the store during business hours, they need to establish a cash management system. All Locksmith Service in NYC employees can install a drop safe to secure cash. When the cash in the register reaches a certain level, it should be put in the safe. Two employees put the money in an envelope and note the amount on the outside and initial it. Then they drop the envelop into the safe through a slot in the top. That way neither of them has the combination.

Cameras can be placed in back of the register area, so the business owner can watch the shop activity from their smart phone or tablet. If the alarm goes off in the middle of the night, the business owner can quickly see what’s happening in their store. Employees can use these devices as well to monitor shop areas that aren’t easily seen from main aisles and the registers.

All Locksmith Service in NYC employees can install a drop safe to secure cash. When the cash in the register reaches a certain level, it should be put in the safe. Know more at American Lock & Security.

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byalex

Are you constantly frustrated with your current business situation? Perhaps you’ve grown your company to the point where you no longer know what the next step in expansion would be. Maybe you want to keep your momentum going, but you just can’t seem to figure out the next step. QuickBooks is a fantastic tool that allows you to streamline your daily operations. You can do all of your bookkeeping through prepared templates, send invoices, and track sales. You can even take care of business from your smartphone when you need to travel. There are many benefits to enjoy when you sign up for QuickBooks training in Phoenix.

While QuickBooks offers a host of benefits to both small and large benefits, it can only help you if you understand how the software works. By attending QuickBooks training in Phoenix, you will get a complete overview of how to make the software work for your business needs. Learn how to create invoices, process payments, and track your expenses and sales. Learn how to generate weekly, monthly, quarterly, and annual reports with the click of a mouse.

When you go to QuickBooks training in Phoenix, you will get a personalized course in how to use this software for your particular business. This is a great opportunity to talk to a professional financial consultant and get some guidance and advice. If you plan to use QuickBooks for tax planning and preparation, you will need to know the most current tax laws in your state as well as any new changes that have been implemented since you filed your taxes last year.

You will have a chance to ask questions, watch a live demonstration, and see QuickBooks in action when you attend QuickBooks training in Phoenix. If you are not sure which software is going to be most appropriate for your business, you can see a demonstration of the various QuickBooks options, from the online program to the most expensive Enterprise Solutions software. Depending on your needs and how in depth you need the software to go, the financial consultant who teaches the training can help you select the appropriate software.

You might even receive a discount on your purchase of QuickBooks after you attend a seminar or training course. Some accounting firms will also use this as an opportunity to offer you discounted services on tax planning and preparation if you do not wish to handle those aspects of financial planning independently. Sign up for QuickBooks training in Phoenix to learn more about financial management and how to take your business to the next level of profitability.

Hacker Accounting offers a variety of financial planning and tax preparation services. Visit HackerAccounting.com to sign up for the next QuickBooks training in Phoenix.